AI's New Creative Streak Sparks a Silicon Valley Gold Rush

In the years since, a wave of investment from companies large and small has spread face recognition around the world, has installed always-listening virtual assistants into homes, and has seen AI technology become integral to just about every gadget, app, and service.

The race is now on to find the applications of generative AI that will make a mark on the world. One of the early successes is Microsoft’s Copilot, which can write code for a given task and costs $10 per month. Another is Jasper, which offers a service that auto-generates text for companies to use in blog posts, marketing copy,

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