For decades America’s soft power put the wind in the sails of its companies as they ventured abroad. When the Berlin Wall fell, Coca-Cola sent lorries emblazoned with its logo into East...
People who enjoy public speaking are luckier than they realise. A much-publicised survey from the 1970s claimed that Americans feared it more than death. In 2012, Karen Dwyer and Marlina Davidson of...
BEING SAM ALTMAN is a glamorous gig. Since the launch of ChatGPT in November 2022 the boss of its creator, OpenAI, has turned into a global business superstar. He is the darling...
MOST COMPANIES like to shout about their new products. Not Nvidia, it seems. On May 19th the chip-design firm will release the GeForce RTX 5060, its newest mass-market graphics card for video...
For America’s politicians, there are few easier bogeymen to rail against than pharma bosses. Only a fifth of the country has a positive opinion of the industry, according to Gallup, a pollster—meaning...
If innovation has an iconography, it involves a genius, a breakthrough and a dash of serendipity. Alexander Fleming notices mould growing on a plate of bacteria and discovers penicillin. John Snow produces...
“IF I’M NOT president, you’re fucked.” So Donald Trump reportedly told a roomful of oil bosses gathered at Mar-a-Lago after his re-election. During the campaign Mr Trump sought to position himself as...
Let’s play a word-association game. Champions (Liverpool). Cyclists (smug). IT project (failure). Ask people what they know about tech projects, and they will probably say that they take longer than expected, cost...
