Brian Steinberg

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Amazon, Roku Strike Deal to Pool Connected-TV Audiences for Advertisers

Amazon and Roku think they can sell more digital ads if they team up to do it. The two streaming giants, which control the Amazon Fire broadband interface and the streaming...

John McEnroe, Patrick McEnroe Team Up for French Open “MacZone” for Warner

The Manning brothers aren’t the only sibling duo hoping to make a splash with unfettered game commentary. Tennis greats John and Patrick McEnroe will hold forth during Warner Bros....

CBS Likely to Cast New Eye on ‘Evening News’ After Wendy McMahon Exit

Expect new headlines soon out of “CBS Evening News.” After being overhauled in major fashion earlier this year, the venerable evening newscast, which has direct ties to Walter Cronkite and Dan...

Charter’s Cable Combo + New Sports, News Streamers = Future Media Showdown

TV’s annual Upfront Week is supposed to be devoted to TV-industry build-up. Instead, executives have unveiled new and ambitious plans that will ultimately break the whole sector down. Three of the...

TV’s Upfront Week, Once Cheery, Gets Crabby, Cramped and Contentious

Making a buck in the TV business isn’t as easy as it used to be. As a result, the glitzy showcases that networks put on for their advertisers aren’t as much...

What Scares TV Advertisers Most? Fears of Trump Tariffs, Sports Spending Will Drive 2025 Upfront

Advertisers curious about whether to spend billions on TV commercials this year need to figure out what frightens them more — is it a fear of the unknown or a fear...

NBCUniversal Strikes Deal to Sell Versant Ads for Two Cycles

NBCUniversal is parting ways with many of its cable networks, but the company will continue to sell all the commercials that appear on those outlets for the next two years. NBCU...

NBC News Uses Kentucky Derby for New Swing at Sports Coverage

NBC News wants to play a game that has not always interested the nation’s biggest purveyors of TV news. As NBC Sports prepares its coverage for this weekend’s Kentucky Derby, NBC...

Brian Steinberg

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