Brian Steinberg

Advertisment

Toyota Takes Starring Role in Fox’s ‘Baywatch’ Via Ad Pact That Revs Car Cameos on Broadcast TV (EXCLUSIVE)

The actors of Fox‘s reboot of the popular lifeguards-and-love series “Baywatch” will get some assistance on land as they go about their ocean-based rescues. Fox has struck a season-long sponsorship deal...

Joanna Stern Joins NBC News as Chief Technology Analyst, Will Also Run Her Own Creator Venture

Technology journalist Joanna Stern will join NBC News as part of a new partnership between the reporter and the news organization, an arrangement that seems to be increasingly popular as...

Nancy Hall Named U.S. CEO of WPP Media

Nancy Hall, a media-buying executive who has cultivated a specialty in data and ad tech, has been named CEO of the U.S. operations of WPP Media, putting her at the helm...

A+E Global Networks Unveils Lifetime Movie Deals With Queen Latifah, Taraji P. Henson, Comedic Digital Series at History

A+E Global Networks expects to launch a handful of new digital series while continuing to make the programming for outlets like Lifetime, History and A&E for which it is best...

A+E Global Media Launches Storyground, a New Studio to Help Advertisers Create Content

A+E Global Media wants to ramp up the work it does to help advertisers create bespoke content for its media properties. The company, jointly controlled by Disney and Hearst, is launching...

This Retailer Chose to Make an Indie Western With Michael Shannon, Sissy Spacek Over Another Bunch of Commercials

When it comes to making commercials, Western-wear manufacturer Tecovas is going cowboy. Rather than spend its marketing budget crafting only the usual series of traditional 30- or 60-second video ads, the...

ABC News Schedules Sunday Primetime Special With David Muir as TV News Continues Coverage of Attacks in Iran

ABC News‘ David Muir will host an hour-long primetime special Sunday focused on global coverage of the aftermath of attacks by the U.S. and Israel on Iran — a programming...

CNN Staffers Fear Warner Bros.-Paramount Deal Will Hurt Their Journalism and Network’s Financial Health

Anderson, cooped. Jake, tapped. Erin, burnt. Kasie, hunted. Wolf, blitzed. Fears are running high among staffers at CNN, according to three people familiar with the network, after parent Warner Bros. Discovery...

Brian Steinberg

Advertisment