“I Love Boosters” has a flaky, what-the-hell-let’s-do-this effrontery. It’s the first movie Boots Riley has written and directed since his debut feature, “Sorry to Bother You,” which made a subversive splash in 2018. And if you’re wondering whether the rapper-producer-filmmaker has toned down his brash satirical style of funk surrealism, have no fear: The new movie is every bit as out there, maybe more so. “I Love Boosters,” which opened SXSW tonight, is a cosmic send-up of fashion consumerism, with a vision that doesn’t always cohere. Yet if anything, it’s a more spirited piece of fun than “Sorry to Bother You” was. It’s an incendiary prank of a movie
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