General Motors hopes to turn a fourth-quarter Super Bowl commercial into the equivalent of a moon launch for the automaker’s debut in Formula 1 racing.
A 30-second ad offers a first look at the livery, or vehicle body, that stands at the center of the new auto entry from Cadillac Formula 1. But it also endows the reveal with a sense of history, utilizing President John F. Kennedy’s famous 1962 speech about sending a spacecraft to the moon: “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard.” Viewers will also hear actual dialogue
→ Continue reading at Variety
