Executives from Variety, Panera and Digitas, plus creator Nicky Campbell will take the Advertising Week stage on Oct. 9 for the “Leveraging Moments to Create Moments” panel. The group will share the strategy behind Variety’s partnership with Panera, as the two worked to create an organic, influencer-driven campaign promoting the restaurant chain’s new Croissant Toast Sandwich and limited-edition Croissant Clutch. The campaign was tied to fashion’s biggest night of the year: the Met Gala, which was held in May.
Related Stories
Speakers include Dea Lawrence, chief operating and marketing officer for Variety;
→ Continue reading at Variety
