How loyalty programmes are keeping America’s airlines aloft

You might expect America’s most valuable airline to earn its keep flying passengers. But you would be mistaken. In the second quarter of the year Delta Air Lines notched up a net profit of $2.1bn, comfortably ahead of its domestic rivals. Buried in the financial statements, however, was a more revealing figure. Had Delta relied solely on revenue from passengers, it would have operated at a loss.

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