Tubi, Fox’s free, ad-supported streaming service, has snapped up two senior advertising executives — Sharon Silverstein and Katelyn Kroneman — from Snapchat’s parent company.
Silverstein (above left) and Kroneman (above right) are also both alums of Viacom. They’re reuniting with Jeff Lucas, Tubi’s chief revenue officer, who joined the company in the spring of 2024 and previously worked at Snap and Viacom.
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Silverstein joins Tubi as senior VP, head of U.S. industry verticals, based in Los Angeles. She oversees all category leads across industry verticals and will partner with the streamer’s regional leadership. She most recently served as VP of North America
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