Apple Finally Has a Box Office Hit With ‘F1.’ What’s Next for the Studio’s Movie Strategy?

Champagne showers, a staple of Formula One races, may be reserved for the racetrack, but the mood at Apple was certainly celebratory over the weekend, as the big-budget “F1” delivered the studio its first box office hit.

The film, starring Brad Pitt as a has-been Formula One driver who gets coerced out of retirement, generated $57 million domestically and $146.3 million in its opening weekend. Though “F1” cost roughly $250 million to produce and requires several laps around the track to turn a theatrical profit, these initial ticket sales are encouraging for an original, adult-skewing tentpole.

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It’s also a much-needed win

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