Moonbug Entertainment is partnering with Sanrio on a major ‘CoComelon‘-‘Hello Kitty‘ collaboration launching next year, Kevin Mayer announced Wednesday at the APOS “Future of Storytelling” session.
“We are doing a big ‘CoComelon’ collaboration with Sanrio’s ‘Hello Kitty,’ starting next year,” revealed Mayer, founder and co-CEO of Candle Media, Moonbug’s parent company. “I think this will be a very, very joyous moment for kids and teens around the world, who both love ‘CoComelon’ and love ‘Hello Kitty.’”
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The multi-year deal will encompass co-branded content and consumer products initiatives. A new crossover series will bring together “Hello Kitty,” “Cinnamoroll” and other Sanrio favorites
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