Can Shein and Temu survive Trump’s trade war?

For Gen Z shoppers in America, Donald Trump’s trade war with China is no longer just a headline. On April 25th Shein and Temu, two Chinese online emporiums popular among youngsters, announced they would be adjusting their prices in America. The cost of some goods sold by Shein subsequently shot up by more than 150%. Temu has added “import charges” that in some cases exceed the price of the item being purchased.

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