When US Homeland Security Secretary Kristi Noem confirmed that the Trump administration plans to expand its travel ban to “over 30” countries, most headlines framed it as a national security story.
For the global travel industry, however, the move comes at a precarious moment: international tourism is growing again worldwide, while the United States is already the only major market forecast to lose international visitor spending in 2025.
If the ban is fully implemented, the impact will go far beyond the citizens of the countries directly targeted. It will reshape airline networks, pressure key US gateways, and deepen a reputational problem that is already eroding “Brand USA.” Here at
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