This Popular European Island Launches Campaign To Battle Overtourism

As Mallorca, the popular Spanish resort island, gears up for another year of tourists flocking to its beaches and towns, the challenge of managing overtourism has become a priority for citizens.

Island residents have joined forces to create the campaign Menys Turisme, Més Vida(Less Tourism, More Life) looking to discourage mass tourism and promote a sustainable approach that is good for both locals and visitors.

To achieve these aims, the organization is planning several protests, collective actions and a way to even bring Sant Joan International Airport to a standstill.

This summer, the two main collective actions will focus on: “limiting the number of hire cars” and “uniting

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