As Mallorca, the popular Spanish resort island, gears up for another year of tourists flocking to its beaches and towns, the challenge of managing overtourism has become a priority for citizens.
Island residents have joined forces to create the campaign “Menys Turisme, Més Vida” (Less Tourism, More Life) looking to discourage mass tourism and promote a sustainable approach that is good for both locals and visitors.
To achieve these aims, the organization is planning several protests, collective actions and a way to even bring Sant Joan International Airport to a standstill.
This summer, the two main collective actions will focus on: “limiting the number of hire cars” and “uniting
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