Austrian Climate Minister Leonore Gewessler came up with a divisive marketing strategy last week, which entailed using people’s skin as a moving billboard promoting the nation’s Klimaticket (“Climate Ticket”).
As part of the campaign, which took place over two weekends at music festivals, the first three people to have the words “Klimaticket” permanently tattooed received a free climate ticket, which they could use to take unlimited train, bus, streetcar or subway rides throughout the country for an entire year.
Reportedly, three people took up the ministry’s offer at each of the two events, for a total of six. As reported by the Salzburger Nachrichten, the tattoos were immediately completed
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