Southwest Airlines Will Invest $2 Billion To Transform Customer Experience On Air And Land

Southwest Airlines, a low-cost airline, has revealed plans to “completely transform the customer experience.”

Promised are faster Internet and power outlets, more storage space in overhead bins, a new fare category with more flexibility and value (Wanna Get Away Plus), and an expansion of the airline’s beverage and entertainment offerings.

The airline’s Wanna Get Away Plus fare is expected to be available to customers later this month. 

“Top of our list is giving our customers reliable connections in the air to those things that are important and accessible to them on the ground,” Ryan Green, Senior Vice President and Chief Marketing Officer, said in a statement. 

“We’re investing in

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