An influential global phenomenon that is still evolving and expanding within the global travel industry is the subject of a recently published paper titled “Understanding the Rise of Ecotourism 2023.”
The groundbreaking research, which summarizes the results of an extensive seven-year study, draws on information from more than 50,000 people, collected between 2016 and 2023.
The information comes from a range of independent sources, including academic journals, market research studies, and studies by organizations involved in the industry, such as the World Tourism Organization.
The report’s findings provide some insightful information about how ecotourism has become a powerful movement influencing consumer travel habits and raising tourists’ environmental awareness.
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