Global tourism reached an unprecedented milestone in 2025, with international tourist arrivals climbing to an estimated 1.52 billion, according to the latest UN World Tourism Barometer.
The figure marks the highest level ever recorded, surpassing pre-pandemic benchmarks and signaling a full aggregate recovery for the sector—albeit one characterized by significant regional disparities.
Data compiled by the UN World Tourism Organization (UNWTO) show that Europe remained the world’s most visited region, benefiting from strong intra-regional travel, improved air connectivity, and continued demand for urban and cultural destinations. Southern Europe in particular posted above-average growth, driven by extended shoulder seasons and sustained interest in Mediterranean markets.
Asia and
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