YouTube notifications can get messy fast, particularly if you’re subscribed to a lot of different channels. To address that, today the company will begin muting push notifications from creators that you haven’t engaged with in the last month.
The change to YouTube notifications began as a small trial the company tested out earlier this year. The idea behind it is that if a viewer continually receives notifications about content they don’t engage with, this may eventually cause the user to disable YouTube notifications altogether. Now obviously, this is bad for YouTube. Turning off notifications means people will use the platform less, thereby resulting in lower revenue. However, it’s also bad
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