Your favorite podcast might be making thousands for inviting guests

That big-name guest might not have appeared on your favorite podcast out of the kindness of their heart. Bloomberg has learned that podcast guests are routinely paying big money to appear on popular podcasts. Guestio, a marketplace for these deals, has seen huge transactions in the past six months. Four podcasters made $20,000 from charging for appearances, while one made $50,000. The most profitable show, Entrepreneurs on Fire, regularly charges $3,500 for guest spots and has sometimes taken a cut of product sales.

It’s not clear how widespread this activity is. However, Bloomberg interviews suggest pay-to-appear systems are popular for business, cryptocurrency and wellness podcasts. Hosts like Entrepreneurs on

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