You’ll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video

Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier. Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month, up from $3 per month.

For that extra $2, you get a download capacity increase from 25 to 100, and you can now run five streams concurrently instead of three. Whether those “Ultra” upgrades are worth the $24 annual hike will probably depend on how many boxsets you like to plough through on a long flight, or how many

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