X is rolling out a built-in “Paid Partnership” label that creators can apply to sponsored posts, replacing the hashtag workarounds they’ve had to rely on until now. The feature, announced by the platform’s head of product Nikita Bier, adds a toggle that places a disclosure label directly below a post’s content. It can also be applied retroactively.
The label is meant to help creators comply with years-old FTC regulations requiring clear disclosure of sponsored content. The agency sent out letters reminding influencers about
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