WhatsApp is taking a new anti-spam feature for a spin. On Friday, TechCrunch reported that the trial limits the number of messages accounts can send without a reply from the recipient. The company is currently experimenting with different limits. But it’s aiming for a number that only targets high-volume senders and spammers.
All messages from individuals and businesses are said to count toward this cap. That includes multiple unread ones sent to the same recipient. But if the person replies, those messages are removed from the monthly tally. WhatsApp will show a warning to accounts nearing the limit.
The company told TechCrunch that
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