The VSCO photo editing and sharing app has been around for nearly as long as Instagram, positioning itself as the serious photographer’s choice for mobile editing. The original focus was on tasteful filters and editing tools, all of which got significantly more powerful and flexible over time; VSCO has long been doing the same sort of film emulations that have made Fujifilm’s cameras so desirable in recent years. The company also built up a loyal community of photographers who share their edits far and wide, both in the VSCO app as well as on more mainstream platforms like Instagram itself.
Now, the company is making an unsurprising but potentially controversial
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