Uber will begin selling customer data to marketers, according to a report by Business Insider. The company’s ad division just launched a new insights platform called Uber Intelligence that’s tasked with hoovering up and selling trip and delivery data.
The data will technically be anonymous, via the use of a platform called LiveRamp. This will “let advertisers securely combine their customer data with Uber’s to help surface insights about their audiences, based on what they eat and where they travel.”
Basically, it’ll provide a broad view of local consumer trends based on collected data. Uber gives an
→ Continue reading at Engadget
