Uber has announced that Women Preferences, a feature which will allow women riders to be matched exclusively with women drivers and vice versa, is being tested in the US. This feature was first launched in Saudi Arabia in 2019. Competitor Lyft has also operated its Women+ Connect program since 2023.
In the next few weeks, Women Preferences pilots will begin in Los Angeles, San Francisco and Detroit. Once live, women riders will see an option called Women Drivers when requesting a
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