In an increasingly competitive EV landscape, Toyota hopes its newly redesigned and renamed Toyota bZ can stand out. As brands from Subaru to Volkswagen continue to expand all-electric offerings, Toyota is placing its bets on a single EV model for the American market.
The change in name may be partly in hopes of distancing the new model in consumers’ minds from the original bZ4X, which began stateside sales in 2022, only to be met with recalls and buybacks.
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