TikTok is ramping up its efforts to automatically label AI-generated content in its app, even when it was created with third-party tools. The company announced plans to support content credentials, a kind of digital watermark that indicates the use of generative AI.
TikTok’s rules already require creators to disclose “realistic” AI-generated content. But that policy can be difficult for the company to enforce, particularly when creators use other companies’ AI tools. But because content credentials are increasingly used across the
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