Last year TikTok rolled out a new monetization system for streamers called the Creativity Program to encourage longer videos that allow it to sell more ads. Now, the company is rolling the scheme out widely with a new name, the Creator Rewards Program, that only pays for videos longer than one minute.
“The Creator Rewards Program will continue rewarding high-quality, original content over a minute long with an optimized rewards formula focused on 4 key areas: originality, play duration, search value and audience engagement,” the company wrote.
TikTok noted that longer content is more lucrative
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