Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta’s next billion-user app.
But Threads still isn’t sending much traffic to other websites, which could make the platform less appealing for creators, publishers and others whose businesses depend on non-Meta owned websites. According to Similarweb, a marketing intelligence firm, outbound referral traffic from Threads climbed to 28.4 million visits in June. That’s a notable jump from 15.1 million visits a year ago, but still relatively tiny considering Threads is currently averaging more than 115
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