Scams using AI deepfakes of celebrities have become an increasingly prominent issue for Meta over the last couple of years. Now, the Oversight Board has weighed in and has seemingly confirmed what other critics have said: Meta isn’t doing enough to enforce its own rules, and makes it far too easy for scammers to get away with these schemes.
“Meta is likely allowing significant amounts of scam content on its platforms to avoid potentially overenforcing a small subset of genuine celebrity endorsements,” the board wrote in its latest decision. “At-scale reviewers are not empowered to enforce this prohibition on content that
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