Earlier this summer Engadget covered the news that Warner Bros. Discovery would split into two giant media companies. Today the conglomerate announced the names for the restructured entities.
The company retaining Warner Bros. film, television and game studios, along with New Line Cinema, DC Studios, HBO and HBO Max, will be called Warner Bros. Meanwhile, the other entity, which holds the original company’s full portfolio of live cable channels, including CNN, HGTV, Cartoon Network, Discovery and TLC, will be called Discovery Global.
These companies have a storied history of creative naming schemes, such as when WarnerMedia
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