Apple Vision Pro headset production is reportedly being cut, sales are reportedly “way down.” But but but wait: Wasn’t the Vision Pro meant to change the world of VR/AR, ushering in an era of spatial computing? Is the dream over?
Hah, no. As Sam Rutherford laid out just before the weekend, while reports and rumors can’t nail exact numbers, based on financial figures from Apple’s last earnings, Vision Pro sales likely equate to around one percent of the company’s revenue. It’s almost as if early Vision Pro sales numbers don’t matter. Remember: The first iPhone wasn’t great either.
— Mat Smith
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