Roku just announced a robust software update coming to many of its devices. These are free upgrades, with search getting a major AI boost.
First of all, the pre-existing voice search feature is getting “AI smarts.” This means that users will be able to ask contextual questions about movies, actors and shows. It’s worth noting that the bot will deliver the answers on-screen and not via a digital voice. This can be used to help find something to watch, as Roku gives examples of people asking how scary a movie is or if something is safe
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