The Action Button is the most significant new iPhone feature in years

/ A little button that you can program to do virtually anything you want unlocks a lot of possibilities for the computer that’s with you the most often.

By Dan Seifert, an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge.

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So small, so powerful. Image: Apple

The most significant new thing in the iPhone 15 Pro this year isn’t its lighter titanium frame, new A17 Pro processor, or its camera system (although all are appreciated).