Spotify's latest test nudges users to react to playlists with a voice clip

Spotify is trying another method to get people more engaged with the platform while tapping into the power of social recommendations. It’s prompting some users in Vietnam to record a playlist reaction with their voice. This clip will be shared as a podcast episode.

Those who see the prompt, which a Reddit user spotted, can create a voice reaction in one go or piecemeal with shorter clips by pausing the recording. They can edit their captures and add background music. They’ll be able to link to the playlist before posting their episode.

Spotify confirmed to TechCrunch that it’s running the test, though it didn’t reveal how it will moderate the

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