Snapchat has introduced a new feature called “Topic Chats,” which allows users of the social network to participate in public conversations about popular trends. By its own admission, Snapchat has previously focused on private conversations, but says the growth of its TikTok-like Spotlight feature made it clear that people want to comment publicly about topics they’re interested in.
Topic Chats, which are coming to Canada, New Zealand and the US first, will appear in different areas of the Snapchat app in the shape of a big yellow button that says “Join the Chat.” Tap it and you’ll
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