Roku already serves ads through its platform, but it’s also apparently exploring the idea of showing you ads while you’re using third-party devices connected to its TVs. Based on a recent patent filing unearthed by Lowpass, the company is looking to develop a system or a method “for ad insertion by a display device coupled to a media device via a high-definition media interface (HDMI) connection.” That means if you’ve connected another streaming device or console — say, an Apple TV, a Chromecast or a PlayStation
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