Reddit is going to be leaning even harder into search in the coming months. The company has already been working on a plan to integrate its LLM-powered search into its main search feature, but CEO Steve Huffman said he wants users to think of the site as an actual search engine.
During the company’s latest earnings call, Huffman said search is one of the top priorities for Reddit. “We’re concentrating our resources on the areas that will drive results for our most pressing needs, improving the core product, making Reddit a go-to search engine, and expanding internationally.”
The idea of reddit as a search engine isn’t that far-fetched. Many people are
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