If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or “ad load” in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Amazon’s plan to increase the amount of advertising in its streaming service was previously reported in October 2024.
Shifting to a max of six minutes of ads per hour is nearly double the up to three-and-a-half minutes of ads that could play when Amazon first converted its basic
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