TikTok and Universal Music Group (UMG) have signed a deal that will allow Taylor Swift, Olivia Rodrigo, The Weeknd and other artists to return to the platform, the companies announced in a press release. Universal pulled songs from its roster of performers back in February and with some exceptions, its music hasn’t been there since. Both sides are now “working expeditiously” to get content back on the platform that’s home to a billion-plus users.
A key part of the deal is artist protection from generative AI. “TikTok and UMG will work together to ensure AI
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