Niantic's Campfire social AR app rolls out for 'Pokémon Go' players

With Pokémon Go, Niantic became the poster child for the power of mobile augmented reality (AR) apps. Since then, the company has struggled to recapture that glory. Yesterday’s round of layoffs and canceled projects cemented how difficult things are for Niantic, driven by the pandemic that has made it tough for people to get outside and gather in groups. But it turns out there’s another way for Niantic to double down on its AR lead: By making it easier for its existing players to communicate with each other.

Today, the company has begun rolling out Campfire, a social app that will let Niantic’s users chat with their friends, join

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