YouTube’s TikTok competitor, Shorts, is becoming a more significant part of the company’s monetization program. The company announced that more than a quarter of channels in its Partner Program are now earning money from the short-form videos.
The milestone comes a little more than a year after YouTube began sharing ad revenue with creators making Shorts. YouTube says it currently has more than 3 million creators around the world in the Partner Program, which would imply the number of Shorts creators making money from the platform is somewhere in the hundreds of thousands.
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