Warner Bros. Discovery announced today that its streaming service is undergoing yet another branding change. This would mark its second name change in three years, and even more if you count the days of HBO’s subscriber-exclusive streamer. The streamer previously known as HBO Max (2018–2022), then as Max (2022–2025), will henceforth be known as… checks notes …HBO Max, again.
The rebrand will take place this summer and is part of a push by Warner Bros. Discovery to grow subscriber counts globally.
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