Itch.io won't take a cut of game sales on May 14th

This Friday, May 14th, indie game storefront Itch.io will hold its first-ever Creator Day. The marketplace will forgo its usual cut of sales, with 100 percent of any transactions that day — after taxes and payment processing fees — going directly to creators. Effectively that makes Creator Day a Bandcamp Friday for video games. Launched last year, the initiative has seen fans pay out more than $52 million directly to artists and labels. “We hope to make this a regular event to give developers an excuse to share and promote their works,” Itch.io says of Creator Day.

🗓️ THIS FRIDAY is our first ever @itchio Creator Day!

What’s that? We’re

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