Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to them by the Reels algorithm. Now, Meta is making that feature available to all English users of the app globally, along with the ability to highlight their top topics for the coming year.
The feature begins with a selection of topics Meta’s AI thinks you’re interested in based on your recent activity, and has controls to remove them or add new categories. There’s also a separate field for identifying what you want to see less of, and a new “build your 2026 algorithm” that allows you to highlight three topics
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