It’s no secret that AI-generated content took over our social media feeds in 2025. Now, Instagram’s top exec Adam Mosseri has made it clear that he expects AI content to overtake non-AI imagery and the significant implications that shift has for its creators and photographers.
Mosseri shared the thoughts in a lengthy post about the broader trends he expects to shape Instagram in 2026. And he offered a notably candid assessment on how AI is upending the platform. “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn’t be faked—is now suddenly accessible to anyone with the right tools,” he wrote. “The feeds
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