Meta will no longer recommend political content to users on Instagram or Threads, according to Instagram boss Adam Mosseri. He said that users will still see political content from accounts they follow, but the apps will no longer “proactively amplify” such posts.
The change, which will be rolling out “over the next few weeks,” will apply to public accounts in places where Meta’s recommendation algorithms suggest content or posts, like Instagram’s Reels and Explore, and suggested users on Threads.Mosseri didn’t elaborate on how Meta will determine what counts as “political,” but a Meta
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