Longtime CES observers know that Sony’s press conference is the traditional capper to the press day that precedes the show floor’s official opening the following day. And while that appears to be the same for 2026, there’s a twist: Instead of an overview of Sony’s electronics, video game and Hollywood studio plans for the new year, the presser will apparently have a more narrow focus: electric vehicles. Apparently the full event will be focused on two vehicles from Sony Honda Mobility — the Afeela 1 car that has made repeat appearances at CES, as well as an all-new concept model at the event.
How to watch the Sony Afeela CES
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