Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of products that range from phones and computers to refrigerators to AI assistants and rolling robots. But for CES 2026, the company is shaking up the schedule a bit: Instead of its longtime midday Monday press conference position, the Korean giant will front-run the entire show with a Sunday night presentation.
Samsung has already given a few hints as to what’s on the agenda, but what we’re really hoping to see is an update on the Ballie robot — a star of previous
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