Some of the most successful creators on Facebook aren’t names you’d ever recognize. In fact, many of their pages don’t have a face or recognizable persona attached. Instead, they run pages dedicated to memes, animal videos and yes, AI-generated photos and videos.
The people behind these pages are experts at creating content that can catch Facebook’s algorithm and go viral. Successful pages can generate tens of thousands of dollars a month from performance bonuses, revenue-sharing and other monetization programs that pay Facebook creators for popular content.
For years, Meta fostered this industry of viral content on Facebook. As the company transformed Facebook’s main feed into a “discovery engine” of recommended posts
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